Ceremony Of The Grand Opening "CHUST SHOES" Multibrand Shop In Yerevan

“Chust Shoes” is a unique ethnographical project, which has a mission to restore and present to the public the traditions of Armenian shoe-making.

The “Chust Shoes” hall is designed with colourful solutions of transmitting the Armenian traditions spirit and emphasizing the features of the modern interpretation of traditional.

The “Chust Shoes” offers original range for shoes and leather accessories, bags, belts.

The customers of the “Chust Shoes” have opportunity to choose their own model, the necessary materials, to get an advice from designer-masters and to purchase unique and comfortable shoes made especially for them in short period of time.

The “Chust Shoes” store merges 4 brands of Armenian production: "Simona", "Manul", "Elma", "Balian" and "Sahakyan", "Matera" in the future.

SPRING PR company was the official PR partner of "Chust Shoes"

The main functions of SPRING PR-agency were:

  • PR communications
  • Mass Media Relations
  • Media documents Creation & Distribution
  • Media monitoring & press clippings
  • Full event management
  • Event concept and design development