Arm-

Russian Railways

Strategic PR Initiative Group provided full PR support to «Agency of Economic Communications» in:

  • Creation of database of the target mass communication media (social and political, business, specialized) specifying their circulations, periodicity, color grade, volume, distribution channels, readership's profile, thematic scope, contacts (address, electronic address, phone, website address)
  • Creation of database of the journalists writing on economic topics (family name and first name, mass communication media name, official capacity, e-mail address, phone)
  • Preparation and distribution of the press releases and media coverage opportunities announcing, informational and reference materials concerning the agreed upon mass-media journalists databases
  • Working with the mass-media journalists inquiries
  • Initiation of publications in mass-media with regard to the media coverage opportunities which the Customer is interested in
  • Providing of analytical review on the country mass media. Key mass media description (business, socio-political, special-purpose, print and electronic media) specifying circulation, periodicity, color grade, volume, distribution channels, readership's profile, quantity of readers per one issue, advertising volume, founders information, thematic scope
  • Providing of recommendations for informational work in the next year.