EMPIRICA is a research and consulting company which was founded in 2014. The company provides services in the field of marketing and sociological researches, business consulting, development and evaluation of social projects.

The mission of the company is to be a reliable and stable partner for its customers, ensuring the provision of high quality and wide range of services, to promote the effectiveness of their activities, assist partners in order to reveal new directions and develop existing fields, find strategic solutions and innovative approaches to solving problems.

EMPIRICA has a professional and certified team of sociologists, business consultants and project managers.
During the research the company experts use various tools of sociological methods for data collection, processing and analyzing based on appropriate quantitative and qualitative methodologies.

The function of SPRING PR company was: 

  • The Company brand, slogan and a brand book design (including but not limited bythe logo, business cards, brochures, folders, packages and etc.), together with set of promotional instruments
  • Marketing strategy with brand management and communication plan
  • Corporate website in Armenian, Russian and English languages designed in compliance with the developed brand identityand presenting key information about the Company, its products and services